Pattern Recognition (Blue Ant, #1)

367 pages

English language

Published May 10, 2005

ISBN:
9780425198681
Goodreads:
22320

View on Inventaire

4 stars (1 review)

Pattern Recognition is a novel by science fiction writer William Gibson published in 2003. Set in August and September 2002, the story follows Cayce Pollard, a 32-year-old marketing consultant who has a psychological sensitivity to corporate symbols. The action takes place in London, Tokyo, and Moscow as Cayce judges the effectiveness of a proposed corporate symbol and is hired to seek the creators of film clips anonymously posted to the internet. The novel's central theme involves the examination of the human desire to detect patterns or meaning and the risks of finding patterns in meaningless data. Other themes include methods of interpretation of history, cultural familiarity with brand names, and tensions between art and commercialization. The September 11, 2001 attacks are used as a motif representing the transition to the new century. Critics identify influences in Pattern Recognition from Thomas Pynchon's postmodern detective story The Crying of Lot 49. Pattern …

7 editions

Review of 'Pattern Recognition (Blue Ant, #1)' on 'Goodreads'

4 stars

Oddly, the hardcover of this was cheaper than the paperback.

My mother thought I'd like this one. She was right. Gibson has captured a certain feel of the early 21st century and put it on paper. The plot follows a "coolhunter" named Cayce (pronounced like the very different protagonist of another Gibson novel...) whose talent is being able to tell marketers whether a new branding concept will be effective. In her free time, she's been obsessing over mysterious videos that have been distributed on the Internet. Gibson nails a lot of details. He's at least as good a "coolhunter" as Cayce, and he works the theme of recognizing patterns (of cool and of other types) into the novel in an amusing variety of ways.

A lot of this book is about traveling. Normally, lots of travel in a book really annoys me (Bungee ruined much of the fantasy genre for …