Traction

how any startup can achieve explosive customer growth

by Gabriel Weinberg

222 pages

English language

Published Sept. 10, 2015

ISBN:: 9781591848363
OCLC Number:: 919591166

View on OpenLibrary

(1 review)

"Most startups don't fail because they can't build a product. Most startups fail because they can't get traction."--

3 editions

Matt Lehrer reviewed Traction by Gabriel Weinberg

The marketing guide from any plateau

4 stars

It lived up to expectations. It’s the guide to kickstarting a startup’s marketing from any plateau, but especially for the first customers. The platforms referenced are getting stale the but ideas seem solid. I can see why so many recommend it.

Subjects

Marketing
Management
New business enterprises
Success in business