Start at the End

How Reverse-Engineering Can Lead to Success

Paperback, 272 pages

English language

Published Nov. 24, 2022 by Welbeck Publishing Group Ltd..

ISBN:
9781802790733

View on OpenLibrary

4 stars (1 review)

An inspiring and thought-provoking new book that explains the power of applying reverse-engineering to all areas of your life, from a cycling champion who has proven its success.

Dan Bigham is the captain of an amateur British track cycling team who rose from obscurity to beat professional, multi-million-pound teams at the highest level.

Alongside hard work and dedication, Dan credits his success to one thing: reverse-engineering the result. In Start at the End, Dan uses his own story as well as wider examples and case studies from the worlds of business, personal development and other sports to demonstrate how this approach can help you succeed in any walk of life.

Following each stage of the process, from setting goals and assessing your tools to developing the plan and delivering optimum performance, this book will fully explain how to set out and enact the system. A revolutionary new look at a …

4 editions

reviewed Start at the End by Dan Bigham

Not a Business Book

4 stars

The title and sub-title may give the impression that this is some sort of new fangled business manual, it isn't. Essentially, it's the story of how a bunch of misfits came together to take the track cycling world by the scruff on the neck. I was sort of expecting a bit more detail, or outlines of actual process, but it turned out to be more autobiographical, with lots of stories from other fields to emphasis points. I found it an enjoyable and engaging read and it was probably for the best that it wasn't an attempt at a prescriptive business process.